Car dealer websites built around stock, finance and enquiries
A dealership website has one job: turn stock views into real enquiries. That means fast browsing, clear vehicle pages, and a next step that’s effortless on mobile.
We build car dealer websites for UK dealers, traders and showrooms, focused on what moves the needle: stock-first UX, VDPs that convert, finance and part-ex journeys that improve lead quality, and tracking you can actually use.
It’s the same approach we use across our website design services: clean templates, strong performance, simple editing for your team, and a build that stays maintainable as your stock changes daily.
- Fast stock browsing with filters that work properly on mobile
- Vehicle pages structured to build confidence and drive action
- Finance and part-ex journeys that reduce vague, low-value messages
- Lead routing and analytics set up cleanly from day one
Stock feeds, data tidy-up and status handling
Stock is the heart of the site, so we start with how vehicles get online today: marketplace feeds, a DMS/stock system import, manual entry, or a mix. We then build around your workflow so the site stays accurate without creating extra admin.
Feed data is rarely perfect. Missing trim details, inconsistent spec labels, odd image ordering, “TBC” values, duplicated features. We map and normalise the output so listings stay consistent and readable without your team babysitting it.
We also design reserved and sold behaviour so pages don’t become dead ends. Reserved vehicles can stay live with clear messaging and a sensible next step (request a call back, join a waiting list, view similar vehicles). Sold pages can guide buyers to relevant live alternatives, rather than bouncing them out of the journey.
Behind the scenes, we keep indexation tidy so you don’t end up with thin duplicates or outdated pages muddying performance over time.
Vehicle detail pages that convert
Buyers can browse stock anywhere. The vehicle detail page is where you earn the enquiry.
We structure VDPs so the information people scan appears early, the page feels fast on mobile, and CTAs are obvious without being pushy. Photos load quickly and swipe smoothly. Specs are predictable and easy to read. Pricing and finance context is clear. Reassurance is written in plain English, including warranty, prep checks, service history, MOT, and disclaimers where needed.
Technically, we prevent the classic problem where filters and tracking parameters create duplicate versions of the same car page. One vehicle should mean one clean URL.
Finance, part-ex and test drive requests
Finance is where buyers hesitate. If the site makes it feel unclear or salesy, they leave. The right flow answers the basics quickly, sets expectations, and gives them a simple next step that works on mobile.
We build finance calculators and enquiry flows that capture the right context (deposit, term, which vehicle, part-ex intent) without turning it into a chore. Where required, we help you present representative examples and wording clearly so the site feels compliant and credible.
For part-ex, we capture the detail your team needs to respond realistically (reg, mileage, condition notes, outstanding finance, photos where relevant). For test drives, we build request flows that are simple for customers and practical for staff. If you offer aftersales, we can also add service and MOT enquiry journeys.
Lead capture, routing and tracking
Most dealer sites lose value at the last step. You get traffic, people view cars, then the enquiry that lands is vague, missing context, or goes to the wrong person. That means slower responses, lower conversion rates, and reporting you can’t rely on.
We build lead capture around intent. Vehicle, finance and part-ex enquiries are different conversations, so they shouldn’t share the same form or inbox route. When someone enquires from a vehicle page, we pass through the vehicle context automatically, including the stock reference, VRM where available, and the page they were viewing, so your team can reply properly without asking basics first.
If you’re multi-location, we can route enquiries by branch or vehicle location so customers reach the right team quickly. Tracking is set up so you can see what’s producing the best leads, not just the most clicks: clean GA4 and GTM events for enquiries, calls, WhatsApp clicks and key finance actions, with consistent naming so reporting stays usable.
Integrations we commonly work with
Most dealerships already rely on a stack of tools. We integrate with what you’re using and keep it pragmatic: stable, maintainable, and easy to troubleshoot.
- Auto Trader: standard stock feeds, and where it’s the right fit, Auto Trader Connect capabilities for tighter synchronisation
- DVLA Vehicle Enquiry Service (VES): VRM checks to validate core vehicle details and improve consistency
- UK Vehicle Data (UKVD): VRM and VIN enrichment for deeper accuracy and cleaner spec data
- DMS and stock systems: importing from your current workflow with sensible mapping and fallbacks for imperfect data
- Finance and part-ex partners: integrating your chosen tools and shaping journeys to capture useful context
- Tracking: GA4, Google Tag Manager, conversion events, call tracking support, and WhatsApp click tracking
Tell us what you’re using now and we’ll recommend the simplest reliable route. If licensing or access is required for data services, we’ll factor that in up front.
Fast, mobile-first browsing that keeps buyers on your stock
On a dealer site, speed is conversion. Buyers browse on mobile, compare multiple cars quickly, and bounce the moment listings feel slow or filters lag, usually straight back to the marketplaces.
We optimise the parts that affect enquiries: fast stock lists, responsive filters, lightweight VDP templates, and properly handled images so photos stay sharp without huge file sizes. Layouts stay stable as pages load so CTAs don’t jump around on mobile.
Just as importantly, we prevent faceted search from creating SEO clutter. Filter combinations can generate hundreds of thin URLs that waste crawl budget and dilute relevance. We control URL behaviour and indexation so Google focuses on your real pages, not duplicates.
Car dealer web design in London, delivered UK-wide
London buyers are impatient. They’re comparing dealers on their phone, flicking between marketplaces and WhatsApp, and making a credibility judgement in seconds. If your site feels slow, dated, or hard work to browse, they’ll enquire with the next dealer.
That’s why our approach in London focuses on conversion basics done properly: fast stock browsing, vehicle pages that answer the questions people actually have, clear finance and part-ex journeys, and a next step that’s obvious on mobile. Less flash, more friction removal.
We build and support dealership sites UK-wide remotely, with a process designed to avoid disruption: staging builds, testing with real stock and edge cases, then a controlled launch so enquiries keep flowing.
Ready to improve your dealership website?
If your website feels slow, enquiries aren’t consistent, or your stock browsing experience is falling behind the marketplaces, we can help you fix the parts that affect lead volume and lead quality.
Start with our Project Planner. Tell us how you manage stock (feed, DMS, manual, or a mix) and what you need from the site (finance, part-ex, test drive requests, multi-branch routing). We’ll then book a short call to confirm scope and come back with a clear cost range and estimated timeline.
If you want a quick benchmark first, our must-have car dealership website features guide covers the improvements that typically drive more enquiries, from stock UX and VDP structure to finance flows and conversion-focused CTAs.
Car dealership website design FAQ
Can you integrate our stock feed or DMS and keep listings consistent?
We can integrate stock feeds and imports from a DMS/stock system, then map the data so it displays consistently across listings and vehicle pages. That includes handling the real-world issues dealers run into every day: inconsistent spec labels, duplicated features, missing trim details, odd pricing formats, and image ordering that makes cars look worse than they are. We normalise and tidy the output so your VDPs stay readable and scannable, even when the source data isn’t perfect. The end result is a site that looks professional without your team having to manually “fix” every car.
Can the site include fast search filters for make and model?
Absolutely — we build vehicle search and filters that feel quick and predictable on mobile, where most browsing happens. Buyers can narrow results by make, model, fuel type, transmission, mileage, price range, body type and more, without the page feeling heavy or slow. We’ll also make sure filters are easy to clear, that results don’t jump around, and that the experience stays clean even on large stock volumes. If you’re multi-branch, we can include location-aware browsing so customers don’t end up enquiring on the wrong site or the wrong branch.
How do you handle reserved and sold vehicles?
This is something we plan deliberately, because stock changes fast and poor handling creates confusion and wasted enquiries. For reserved vehicles, the page can stay live with clear messaging, while CTAs switch to a sensible next step such as “request a call back”, “join the waiting list”, or “see similar vehicles”. For sold vehicles, we remove the “buy/enquire” routes, clearly show the sold status, and guide buyers towards relevant alternatives so they don’t hit a dead end and bounce. We keep the site tidy so you don’t accidentally create thin duplicates or clutter as vehicles churn.
Can you build finance calculators and finance enquiries?
Finance can be built in properly, not bolted on as an afterthought. We can add a calculator and a clear route into a finance enquiry that works smoothly on mobile and captures the context your team needs to qualify the lead. That typically includes the vehicle the buyer is looking at, deposit and term preferences, and any other fields you want to collect without turning the form into a chore. We’ll also make sure finance messaging and disclaimers are presented clearly so the site feels transparent and credible, not pushy.
Can you build part-ex enquiries that improve lead quality?
Yes — and the key is capturing enough detail so your first response can be meaningful. A solid part-ex flow gathers reg, mileage, condition notes, optional photos, and key details like outstanding finance, so you’re not starting from zero in the inbox. We can link part-ex to specific vehicles as well as offer it as a standalone “sell my car / part exchange” route for high-intent visitors. Done properly, it reduces time-wasting messages and helps you move faster from enquiry to appraisal.
Can you add online test drive booking for visitors?
If you want test drive booking, we can add a clean request journey linked to each vehicle page so customers book from the car they’re actually viewing. Requests can capture the preferred date/time window, the vehicle details automatically, and any notes that help your team prepare. On the admin side, we keep it practical: simple management, clear routing to the right person or branch, and optional rules around business hours and availability. The aim is quick for customers and organised for your team, not another messy inbox thread.
Can you build MOT/service booking functionality into the website?
If you offer aftersales, we can add MOT/service booking requests that fit your workflow rather than forcing you into someone else’s process. Customers can enter vehicle details, choose a preferred date/time window, and submit the booking quickly, with confirmations sent by email. Internally, you get a clean admin flow for managing requests, including rescheduling and cancellations, and we can tailor fields so you capture what you actually need (service type, warning lights, tyre/brake requests, notes). Optional reminders and SMS support can also be added if that’s part of your setup.
Can you build multi-location dealer sites with branch-specific stock and enquiries?
Multi-branch setups are no problem when they’re structured cleanly from the start. We can build branch pages with correct opening hours and contact details, support branch-aware enquiry routing, and handle branch-specific stock where needed. We’ll also keep the customer journey simple, so people can browse by location without feeling like they’ve fallen into a maze of pages. The goal is clarity for customers, control for staff, and a structure that scales as you add locations.
Can you migrate our existing dealer website without losing performance?
We’ll plan the migration so you don’t lose what already works while upgrading the parts that don’t. That typically includes reviewing your current structure, putting redirects in place where URLs change, and ensuring key journeys (stock browsing, VDPs, finance, part-ex, enquiries) work perfectly before launch. We build on staging first so we can test everything with real stock and real edge cases, then switch over in a controlled way. It’s designed to avoid the “go live and panic” scenario, and to keep customer enquiries flowing during the change.
Do you set up tracking for calls, WhatsApp and enquiries?
We can set up GA4/GTM tracking for the actions that matter, not just page views. That usually includes form submissions, call clicks, WhatsApp clicks, finance starts, and other key interactions you want to measure across listings and vehicle pages. We’ll make sure events are cleanly named and consistent so reporting is actually usable when you’re comparing campaigns, vehicles, and branches. If you’ve got a preferred lead-handling process, we can also structure enquiries so they arrive with the right context and are easy to attribute and follow up.
How much does a car dealer web design cost?
The cost of car dealership website design varies depending on the features you need, such as stock listings, search filters, booking tools, finance options, and custom branding. Pricing is based on your requirements, and we’ll scope the work so your automotive web design delivers the functionality your business needs without unnecessary complexity. For a tailored quote, submit your project details via our Project Planner.
