Shopify Website Design Agency
Webpop Design is a Shopify web design agency in London building storefronts that turn visitors into paying customers. We craft fast, well-crafted sites that win trust instantly and convert browsers into loyal buyers. Every project is led by senior designers with 18+ years of commerce experience, so you get strategy and design under one roof. Whether launching or scaling, we build stores customers love.
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Expert Shopify Web Design Services Built Around Growth.
Bespoke Store Design
Your store should stand out from every other store on Shopify. We design original, brand-led storefronts with considered UX/UI design and responsive design that guide customers toward checkout. Every detail balances how it looks with how it sells. The result is a bespoke Shopify website that feels genuinely yours.
Custom Theme Development
Off-the-shelf themes only take a brand so far. Our custom Shopify development team builds Shopify themes from the ground up, tailored to your products and customers, with full theme customisation as your brand evolves. Clean code and easy editing make day-to-day running easy for your team.
Shopify Plus for Enterprise
High-volume brands need more than a standard setup. As a Shopify Plus agency specialising in Shopify Plus development, we build enterprise-grade storefronts for merchants handling heavy traffic, large catalogues, and multi-market selling. From Launchpad to Scripts and custom checkout flows, we unlock what the platform can really do.
Replatforming & Migration
Moving from Magento, WooCommerce, BigCommerce, or a legacy build shouldn't be stressful or cost you sales. We manage Shopify migrations end to end, safeguarding products, customers, orders, URLs, and SEO equity, with full Online Store 2.0 foundations built in. Every detail is planned and tested for a seamless transition.
Shopify Redesign & Refresh
If your current store is tired or losing sales without you realising, a redesign is often the smartest commercial investment you can make. We audit what's working, fix what isn't, and redesign with sales firmly in mind, including custom product pages that do real selling work. The outcome is sharper, faster, more persuasive.
Headless Commerce Builds
When performance, flexibility, and experience matter most, headless architecture gives your brand more room to move. We build decoupled Shopify storefronts using Hydrogen, Next.js, or your preferred framework, paired with Shopify at the back. The result is lightning-fast pages, total creative control, and experiences that stand apart.
Checkout & Conversion Design
The checkout is where browsing ends and revenue begins, yet it's the most neglected page on most stores. Our conversion optimisation redesigns the full purchase journey, removing friction and guiding customers smoothly through to payment. On Shopify Plus, we unlock deeper customisation for truly bespoke, revenue-lifting flows.
Third-Party App Integration
Your store is only as strong as the tools running behind it. Our Shopify app integrations connect Shopify with Klaviyo, Recharge, Gorgias, NetSuite, Loop, and the other tools that run a modern online store. Where off-the-shelf apps fall short, we build custom solutions that fit exactly how your business actually operates.
Performance & Speed Tuning
A one-second delay can quietly wipe out conversions, hurt your rankings, and damage customer trust. Our performance optimisation and speed optimisation work covers every aspect of your Shopify store, from theme code and heavy apps to how images load and outside scripts. The result is faster pages and noticeably better sales results.
Shopify SEO Foundations
Beautiful design means little if customers can't find you on Google. We build SEO into the foundations of every Shopify store, covering site structure, technical performance, clean metadata, schema, and content that actually sells. The outcome is sustainable, compounding traffic that reduces your reliance on paid ads over time.
Conversion Rate Optimisation
Driving more traffic is only half the battle, converting it is where real growth happens. We run structured CRO programmes on Shopify, combining heatmaps, session recordings, customer research, and proper A/B testing. Over time, the same traffic produces noticeably more revenue and stronger long-term customer value.
Ongoing Shopify Support
Launch day isn't the finish line, it's the starting point. Our ongoing Shopify support works with brands long-term, covering everything from small fixes and theme updates to new features, campaign landing pages, and strategic growth projects. You get a senior team on call, who actually understand your business properly.
The Shopify Design Partner Serious Brands Trust Most.
Webpop Design has spent over 18 years as a web design agency in London building Shopify stores for ambitious brands across the UK and abroad. Every project is led by senior designers and developers, never juniors, never outsourced. You work directly with the people shaping your store, making decisions, and accountable for results.
We understand that Shopify design is a commercial decision, not a creative one. Our clients choose us because we think like business owners, not just an agency. We ask the right questions about margins, customer value, and growth, then design storefronts that actually move the numbers that matter.
From DTC challengers to established retailers, our work consistently delivers measurable uplift in conversion, average order value, and revenue. We bring proven process, honest advice, and quality you can see in every detail. When you hire Webpop Design, you hire a team that treats your store like our own business.
Build a Better StoreShopify Integrations That Power Your Commercial Stack.
A modern Shopify store rarely runs alone. It connects to the tools that handle marketing, retention, logistics, support, and finance, and those connections decide how smoothly your business runs day to day. We’ve spent years connecting these tools together properly, so data flows cleanly and nothing quietly breaks.
Our team integrates Shopify with the platforms serious merchants rely on every single day. That includes Klaviyo for email and SMS, Recharge and Loop for subscriptions, Gorgias and Zendesk for support, Yotpo and Okendo for reviews, plus ERP systems like NetSuite, Brightpearl, and Linnworks. Whatever powers your back office, we’ll connect it properly with Shopify.
Where off-the-shelf apps fall short, we build custom integrations using Shopify’s APIs to match your exact workflow. You get connected systems, clean reporting, and fewer manual jobs slowing your team down. The result is a leaner, smoother operation.
What Brands Say About Our Shopify Design Work.
Honest feedback from merchants we've helped launch, scale, and outperform their competitors.
Alex Bates
UK Carp Tech
Emily De Jesus
LS Tractor USA
Jack Telford
SME Market
Tim el Gammal
Beldiamond
Spencer Montgomery
Psychedelic Retreats
Rob Fever
Pineapple Contracts
Recent Store Designs Built to Convert.
A closer look at recent e-commerce projects delivered by our team, chosen to show the range, craft, and commercial outcomes behind the work.
Bespoke Ecommerce Build for a Growing Interiors Brand
Bespoke ecommerce website for UK Home Interiors, with intelligent search, advanced logic, and smart third-party integrations.
Custom Ecommerce Build With Integrated Trade Portal
Custom Ecommerce store for Cygnus Instruments, including a bespoke distributor portal and tailored online quoting system.
Premium Ecommerce Site for High-End Vehicle Retailer
Customer-first ecommerce design for Silicon Motors, bringing a full range of vehicles and service journeys into one premium site.
Dual Ecommerce Portal for Consumer and Wholesale
Ecommerce portal for Glowboxes, built to serve both consumer buyers and wholesale customers from a single, streamlined website.
Bespoke Ecommerce Website for an Educational Publisher
Bespoke ecommerce website for Black Sheep Press, integrating downloadable educational resources and connected publishing apps.
Sharper Trade Website for a Packaging Specialist
WordPress website for Chevler, with clearer navigation, a stronger packaging showcase, and a streamlined enquiry flow for trade.
Our Shopify Web Design Process.
Expect a launch that protects your revenue, zero messy workarounds, and a Shopify admin setup that cuts your workload.
Research and Discovery
Every successful Shopify build starts with proper understanding. We dig into your brand, products, customers, competitors, and commercial goals before any design work begins. Expect honest conversations about what's working and what isn't. This stage shapes every decision that follows and keeps the build commercially sound.
Strategy and Planning
With insight gathered, we turn it into a clear, commercial strategy for your store. We map customer journeys, define key conversion moments, prioritise features, and agree measurable success metrics. You leave this stage with a documented plan and a focused roadmap closely aligned to your business goals.
UX and Wireframing
Before visual design begins, we shape the structure of your store with conversion firmly in mind. Every page, interaction, and customer journey is wireframed, reviewed, and refined against real buyer behaviour and proven ecommerce patterns. This is where we remove friction and build in the right nudges.
Visual Design and Branding
Now we bring your brand to life. Our senior designers craft original, carefully designed visuals that look premium on every device and feel unmistakably yours. Typography, colour, imagery, and motion are all chosen with intent, balancing strong design with how well it sells, to earn trust and convert consistently.
Shopify Development
Our developers turn approved designs into a fast, reliable Shopify store that's easy to manage. We write clean, well-organised code, build smart theme customisations, and integrate the apps and platforms your business depends on. You gain a storefront that performs well and runs smoothly behind the scenes.
Testing and Quality Assurance
Nothing launches until we're genuinely confident it's ready. Every page, flow, and integration is tested rigorously across devices, browsers, and real user journeys. We check performance, accessibility, checkout behaviour, and edge cases most agencies skip, so the store feels polished from the very first click.
Launch and Migration
Launch day is carefully planned, not rushed. We handle product, customer, and order migrations, protect your SEO through proper redirect mapping, and monitor the transition closely after go-live. You trade on your new Shopify store without losing rankings, customers, or hard-earned sales momentum.
Growth and Optimisation
Launching is the beginning, not the end of the relationship. We continue partnering with you post-launch, running CRO experiments, releasing new features, and refining the store as your brand grows. Every iteration is based on real insight, not guesswork, tied to clear commercial outcomes quarter after quarter.
Ready for a Shopify Store That Actually Converts? Let's Talk Today!
Tell us about your brand, your goals, and where your current Shopify store is holding you back. We’ll reply quickly with honest advice, clear next steps, and a realistic view of what’s possible.
Start Your RedesignFrequently Asked Questions.
Straight answers about our Shopify website design and development services.
How much does a Shopify website design project cost?
Most Shopify projects start at around £8,000 and go up from there, depending on scope, complexity, and integrations. Shopify Plus builds and headless projects typically cost more. We’re happy to give you a realistic ballpark on a short intro call, plus a fully costed proposal once we understand your goals, timelines, and commercial priorities in detail.
How long does it take to design and build a Shopify store?
A bespoke Shopify store typically takes between ten and sixteen weeks from kick-off to launch, depending on scope, integrations, and content readiness. Replatforms and Shopify Plus projects can run longer. We’ll give you a clear, realistic timeline during planning and keep you updated weekly, so you always know exactly where your project is and what’s coming next.
Do you work with Shopify Plus and high-volume merchants?
Yes, a large part of our work is with Shopify Plus brands doing serious volume across the UK, Europe, and beyond. We build custom checkout flows, Launchpad automations, Scripts, B2B storefronts, and international setups for merchants who need more than the standard platform offers. If you’re scaling fast or already enterprise-level, we’ve got you covered.
Can you help us migrate to Shopify from another platform?
Absolutely. We handle Shopify migrations from Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, and legacy bespoke builds regularly. Products, customers, orders, URLs, and SEO equity are all carefully mapped and tested. You move to Shopify cleanly, without losing rankings, customer data, or trading momentum, and usually trading faster than before.
Will our new Shopify store be fully custom or based on a theme?
Every Shopify store we build is fully custom-designed around your brand, customers, and commercial goals. We don’t reskin templates or lean on generic themes. Development is either built from the ground up or based on a solid, well-built starter, always tailored precisely to your needs. The result is a store that looks, feels, and performs like nothing else on the platform.
How do you ensure our Shopify store is built to convert?
Conversion is built in from day one, not added on afterwards. Every decision, from navigation and product pages to checkout flow, is guided by commercial thinking, customer research, and proven ecommerce patterns. We design against clear targets, test assumptions during build, and optimise continuously post-launch. Beautiful stores that don’t convert aren’t stores, they’re expensive shop windows.
Do you handle SEO and protect our rankings during a redesign?
Yes, SEO is built into every project from the very start. We map redirects carefully, keep URL structures where it makes sense, migrate metadata cleanly, and build a site structure that both search engines and customers understand. Technical performance, schema, and on-page fundamentals are all handled properly, so your rankings are protected and usually improve measurably after launch.
Can you integrate Shopify with Klaviyo, Recharge, and ERP tools?
Can you integrate Shopify with Klaviyo, Recharge, ERP, and our other tools? Absolutely. We integrate Shopify daily with Klaviyo, Recharge, Loop, Gorgias, Yotpo, Okendo, and ERP systems like NetSuite, Brightpearl, and Linnworks. Where standard apps fall short, we build custom API-based integrations tailored to your exact workflow. You get connected systems, clean reporting, and far fewer manual jobs slowing your team down every week.
Do you offer ongoing Shopify support after launch?
Yes, and it’s where a lot of our long-term value comes from. Many clients stay with us on ongoing partnerships covering fixes, new features, campaign landing pages, CRO experiments, and strategic growth work. You get a senior team on call who understand your business, so your Shopify store keeps improving, growing in value quarter after quarter after launch.
Why choose Webpop Design over another Shopify agency?
Because we combine senior design, commercial thinking, and nearly two decades of hands-on Shopify experience in a small, focused team. You work directly with the people doing the work, not account managers passing things between teams. Our clients stay with us for years because we treat their store like our own business, and the results back that up.