UK Carp Tech

About UK Carp Tech

UK Carp Tech is a popular carp fishing competition website design that provides weekly competitions to carp fishermen all over the UK and Europe. Alex and Roy wanted their website completely redesigned and redeveloped. Their previous website was poorly built on a third party theme and wasn’t optimised for conversion or speed. Our task was to develop a lightweight, bespoke theme that would help build trust, increase user sign ups, conversions and sales.

Each competition on the website asks a carp fishing related question and users can submit their answer and pay for their entry using a simple shopping cart system. Winners are chosen on a tri-weekly basis and live draws can be streamed on Facebook. Once a winner is selected, the competition platform emails each user the result and winners are archived on the Recent Winners page of the site.

What We Did

The UK Carp Tech website was designed in Figma and developed completely from scratch. (The logo was designed by a different company). We used the bootstrap 4 framework to create the responsive website design and used Advanced Custom Fields to build a backend framework so the client could easily edit and add new pages whenever they wanted without the need for extra development work.

The competition functionality was based on the Woocommerce Lottery plugin and had many customisations implemented to improve the user experience. We developed additional functionality including ticket countdowns, prize tracking, a competition tracker, a built in automated reviews system and a rewards program for the website.