About UK Carp Tech
UK Carp Tech is a popular carp fishing competition website design that provides weekly competitions to carp fishermen all over the UK and Europe. Alex and Roy wanted their website completely redesigned and redeveloped. Their previous website was poorly built on a third party theme and wasn’t optimised for conversion or speed. Our task was to develop a lightweight, bespoke theme that would help build trust, increase user sign ups, conversions and sales.
Each competition on the website asks a carp fishing related question and users can submit their answer and pay for their entry using a simple shopping cart system. Winners are chosen on a tri-weekly basis and live draws can be streamed on Facebook. Once a winner is selected, the competition platform emails each user the result and winners are archived on the Recent Winners page of the site.