Fintap

About Fintap

Fintap provide capital to small sized businesses without the need for countless documents and slow underwriting procedures that plague most small business lenders. Based in New Jersey, USA, the company offers Merchant Cash Advances (MCAs) that offer the financing businesses need on the repayment terms they can afford.

The team at Fintap wanted a conversion optimised, bespoke web design for their new website. 4 Page templates with custom designs and an additional internal landing page design was needed for their local SEO and online advertising campaigns. A blog was also required and a simple and creative way to translate their financial offerings to users was an important stipulation of the project.

What We Did

The website was designed in Figma and the designs were converted into a custom WordPress theme. We used the bootstrap framework to create the responsive design and deployed Advanced Custom Fields to build a backend framework and page builder so the client could easily edit and add new pages without the need for a developer.

We developed a custom lending calculator for the home page which shows potential clients what financial offers are available to their business dependent on their situation. We also deployed a blog with a custom table of contents to help users easily navigate through longer blog posts on the website. A completely customisable landing page, capable of a variety of different layouts was deployed so the client could create ad campaigns for their website on the fly.